Inventor · Entrepreneur · Lighting Technologist

Justin
Metras.

Building the companies and technologies that put light where it's never been before. From electroluminescent wire to wearable illumination, I turn unconventional ideas into commercial realities.

4+
Active Ventures
15+
Years in Product Dev
100k+
Products Shipped
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Justin Metras
Justin Metras — Founder
Who I Am

Product obsessed.
Commercially focused.


I've spent my career at an intersection most people don't even know exists: where electroluminescent chemistry meets consumer product design, where wearable technology meets fashion, and where a niche material can become a platform business.

I founded Ellumiglow to bring EL wire and LED technology to costumers, architects, and makers worldwide. I've since built a portfolio of adjacent ventures spanning illuminated apparel, van conversion systems, and digital operations.

My edge is the full-stack ability to go from CAD model to Chinese manufacturer to live e-commerce in less time than most teams spec a product.

01
Product Invention

From identifying an unmet market need to designing the physical product, iterating prototypes, and landing final tooling with overseas manufacturers.

02
Venture Building

I build companies around technologies, not the other way around. Each venture is architected to own its category and scale with lean operations.

03
Technology Advancement

Custom formulations in EL materials, flexible LED systems, sewable conductive thread. I advance the underlying technology, not just the product on top of it.

04
Digital Operations

Full e-commerce infrastructure, international supply chains across Asia, Europe, and the U.S., and a growing digital marketing capability built in-house.

Case Studies

Built from scratch.
Category by category.

Each venture represents a distinct technology platform, not just a product line.

Wearable Tech est. 2024

Parallel 13

Illuminated apparel at the intersection of wearable technology and fashion. P13 Designs takes the material science developed for Ellumiglow's product lines and applies it to garment construction, creating clothing that reacts, glows, and performs.

EL+LED
Dual Tech Platform
DTC
Channel Model
R&D Ongoing

Product Innovations

Individual technology advances that each opened new market categories. These aren't iterations on existing products — they're materials and systems that didn't exist before.

VynEL™
Flexible EL lighting strip
SewGlo™
Sewable lighting thread
Pixel-Free LED™
360° seamless LED
Laser Wire®
Precision EL filament
Capabilities

What I actually know how to do.

Not a list of buzzwords. The specific technical and operational skills that make these ventures work.

Product Development
CAD / 3D Modeling Rapid Prototyping EL Material Formulation Flexible LED Systems PCB Layout Fundamentals Injection Mold Tooling Textile Integration Garment Construction
Manufacturing & Supply Chain
China Factory Relations Thailand Sourcing Italy Technical Textiles U.S. Assembly Operations OEM Spec Development Import / Customs Logistics QC Protocol Design
Digital & E-Commerce
Shopify Development Adobe Illustrator HTML / CSS SEO Architecture Digital Marketing Strategy Product Photography Email Automation
Business Operations
Venture Architecture Brand Development P&L Management International Vendor Negotiation Category Positioning
Let's Talk

Open to the right conversations.

If you're an investor, potential partner, or someone building something interesting in the lighting, wearable tech, or product innovation space — I want to hear from you.